Face-to-face when it matters
I'll meet you at your shop, town hall, or the diner down the road. The big agencies can't do that — and most of them don't really want to.
Birchwood, Wisconsin
Modern websites for Northwest Wisconsin businesses, built by your neighbor.
I'm a local web designer in Birchwood — I build small businesses websites that show up where your customers are looking: on Google, when someone in your town searches "landscaper near me" or "hardware store Rice Lake." No long-distance agencies. No awkward video calls.
In-person meetings available within ~1 hour of Rice Lake.
Why work with a local
A web designer you can actually shake hands with.
Most rural businesses end up with one of two options: a generic template service that doesn't know the area, or an agency in the Cities billing big-city rates. There's a better third option.
Calls that get returned
When something on your site needs fixing, you'll hear back the same day during business hours. No ticket queues, no offshore handoffs.
I live here too
I'm raising my family in the Northwoods. Helping local businesses means helping our families.
The specialty
Show up where your customers are looking.
Most of your future customers will Google before they call. If your business doesn't show up in the top three results, they never see you — they call whoever does.
A site Google can actually read
Fast, mobile-first, and structured so Google understands what you do and where you serve — the way people actually search.
Google Business Profile, done right
The map listing, hours, photos, and categories that let you show up in "near me" searches and the local three-pack.
Reviews and photos, kept fresh
The two things Google leans on most for local rankings. I make sure they're flowing in — no shortcuts, no fake anything.
Example: when someone in Rice Lake Googles “landscaper,” D&S Landscape is what they see.
Services & pricing
Honest pricing. Pick the partnership that fits.
Every business is different — these are starting points, and most projects get a custom quote after a quick conversation. What you won't get is "starts at $5,000" agency theater or surprise charges.
One-time
Website build
Starting at $2,000A modern, mobile-first website built for your business — not a template. Designed, written, launched, and yours to keep. Final price depends on scope (number of pages, custom features, content migration).
- Custom design tailored to your business
- Google Business Profile setup included
- Set up to show up on Google from day one
- You own the domain and the site — no lock-in
Monthly partnerships · pick the bundle
Care
Starting at $200/mo
Keep your site running and up-to-date. The basics, done right.
- Hosting, security updates, backups
- Up to 2 change requests per month
- Same-business-day response
- Yearly review of how you're showing up on Google
Most popular
Care + Grow
Starting at $500/mo
Everything in Care, plus the marketing fundamentals that actually move the needle — like keeping you visible when locals search for what you do.
- Up to 4 change requests per month
- Google Business Profile management
- Monthly report on who's finding you and how
- Quarterly strategy call
Full Engine
Starting at $1,000/mo
A full marketing partnership. Site, search, ads, and ongoing content — all handled.
- Google or Facebook ads management (plus ad spend)
- Unlimited reasonable change requests
- 1–2 new content additions per month
- Monthly strategy call
Town governments and complex projects get custom quotes — municipal partnerships typically start around $1,200/month. Every client owns their domain and site outright. No lock-in, ever.
For non-technical owners
You don't need to know what a CMS is.
Most of the business owners I work with are great at their craft and not particularly interested in becoming web developers. Good — that's what I'm for. Here's how it actually goes:
- 01
We talk
Coffee, phone call, or video — whatever you prefer. Tell me about your business, what you have now, and what you wish you had. No pitch deck.
- 02
I build
I design and build your site, set up your Google Business Profile, and get analytics in place — so your customers find you when they search locally. You don't need to learn anything new.
- 03
You approve
I'll show you the site before it goes live. Want to change the photos, the wording, the colors? Easy — that's why we do this part first.
- 04
I maintain
Hours change. New employees join. Promotions come and go. Email or text me; I'll handle it. You go run your business.
Recent work
Built for real Northwoods businesses.
Long Lake Digital is new — but every project gets the same care, whether you're my first client or my fiftieth.
Watertight Foundation Systems
watertightfoundationsllc.com
Northwest Wisconsin
Watertight Foundation Systems
A mobile-first website focused on lead generation and local search visibility. Over 90 location-specific service pages so Watertight shows up for the towns and services their customers are searching for.
Website Build Local search visibility Ongoing Maintenance
Visit live site
D&S Landscape
dslandscapewi.com
Northwest Wisconsin
D&S Landscape
A clean, mobile-first website for a local landscaping outfit — services, gallery, and a clear path for new customers to get a quote.
Website Build Local search visibility Ongoing Maintenance
Visit live site
More projects in the works
Want to be featured here? Let's talk about your project.
Kind words
What clients say.
"It felt so reassuring to have someone in person to help with all this stuff. Carson responds immediately, knows his stuff, and shows up at the shop to talk."
"We went from a web company in Las Vegas to working with Carson and it was a night and day difference. Highly recommend working with him!"
Birchwood, Wisconsin
On Long Lake.
About Long Lake Digital
Started in Birchwood. Built for the Northwoods.
I'm Carson. I started Long Lake Digital because there's a real gap up here: small businesses and town governments that know they need a stronger online presence.
My approach is simple. I show up. I do good work. I charge fair prices. And I stay around — because I'm not going anywhere either. My family lives here, I care about these towns, and the businesses I work with are the same ones I shop at.
If you've ever been frustrated trying to update your own website, or you've put off having one because the whole thing feels too technical — I'd love to take that off your plate.
- Service area
- Northwest Wisconsin
- Response time
- Same business day
- Based in
- Birchwood, WI
Looking for web design in Hayward , Rice Lake , or Spooner ? Each gets its own page.
Common questions
Frequently asked questions
Quick answers to what most folks want to know before reaching out.
- How do I show up when people Google my business?
- Three things move the needle for a local business: (1) a Google Business Profile that's set up correctly and kept updated, (2) a fast, mobile-friendly website that clearly states what you do and where you serve, and (3) real reviews and current photos. Long Lake Digital handles all three the way Google actually rewards — no tricks, no keyword stuffing. Over 3–6 months you should see your business start showing up for the searches that matter in your town.
- How much does a website cost in Northwest Wisconsin?
- Website builds start at $2,000, with most small-business projects landing between $2,000 and $4,000 depending on scope. Monthly partnerships start at $200/month for basic care and go up to $1,000+/month for full marketing engagements that bundle local search visibility, ads management, and content. Municipal projects are quoted separately and typically start around $1,200/month.
- Do you serve my town?
- Long Lake Digital serves businesses and municipalities within about a two-hour drive of Rice Lake, WI — including Birchwood, Hayward, Spooner, Cumberland, Chetek, Barron, Cameron, and the surrounding towns. For places outside that range, we work remotely over phone, email, and video.
- What's included in the monthly partnership tiers?
- There are three tiers. Care ($200/mo) covers hosting, security, backups, up to two change requests per month, and same-business-day response. Care + Grow ($500/mo) adds Google Business Profile management, a monthly report on who's finding your business (search rankings and traffic, in plain English), and a quarterly strategy call. Full Engine ($1,000/mo) adds Google or Facebook ads management, unlimited reasonable change requests, monthly content additions, and a monthly strategy call. Each tier is a bundle — no à la carte add-ons to track.
- Will I own my domain and website?
- Yes. Carson registers the domain on your behalf and transfers ownership to you on request. The website itself is yours — there is no lock-in. After the first 12 months there is no transfer fee.
- What if I'm not technical?
- That's the whole point. You don't need to learn anything new. Email, call, or text Carson when something needs to change and he handles it. You stay focused on running your business.
- How long does it take to build a website?
- Most builds go live within 2–4 weeks of the first consultation, depending on how quickly we receive your content, photos, and feedback. Rush timelines are possible for an additional fee.
- Do you offer Google Business Profile setup?
- Yes. Setting up and optimizing your Google Business Profile is often the highest-leverage thing a local business can do online — so it's included in every website build. Ongoing management of your profile (responding to reviews, posting updates, keeping info fresh) is part of the Care + Grow and Full Engine monthly tiers.
- Can we meet in person?
- Yes — and that's preferred. Carson lives in Birchwood, WI and meets clients in person whenever they're within about two hours of Rice Lake. Coffee in Birchwood, Rice Lake, Hayward, Spooner, or your own town all work.
Don't see your question? Ask Carson directly .
Let's talk
Coffee in Birchwood, Rice Lake, or somewhere nearby?
Tell me a little about your business and what you're looking for. If you're within about two hours, I'll come to you. Communicate the way you want. Phone, email, or text.
- Service area
- In-person within 1 hour of Rice Lake, WI. Remote anywhere.
- Response time
- Same business day, every business day.
Thanks — message received.
I'll be in touch within one business day. Talk soon.